Content Management System is a software application which manages the creation and modification of digital content. If you are running a business, you can gain a lot from using CMS technology to create and manage content without much technical know-how or a hefty budget.
CMS helps you create and manage a website via a human-friendly interface rather than needing to work directly with code. By creating websites with CMS, it allows multiple users to manage the content, information, and data of the website. By using a control panel or administration, a CMS enables businesses to create, edit, publish, archive content and then distribute such content, data and information quickly and efficiently.
Through an easy-to-use CMS, businesses can create, edit, publish and archive web pages, as well as blogs, articles, press releases, and events. They can also add and edit product and services descriptions, product specifications, prices, photos, videos and more by using the CMS.
Website statistics can also be viewed and reported through CMS. Businesses can also create and edit different users for the system, which have various permission and administration levels.
CMSs can also be integrated into other business applications, such as asset management and customer relationship systems. You can also optimize your website and content so that it is mobile-friendly and performs well on the search engines.
Benefits of Content Management System
One of the main advantages of CMS is that it enables non-technically minded users to create functional pages or upload and modify content themselves, without having to outsource the work to a webmaster or understand programming languages such as HTML or PHP.
Cost-Effectivity and ease-of-use are the principal benefits of small businesses using content management systems.
CMSs allow your business to streamline the digital content and authoring process. You can customize the website, so it meets the precise needs of your business and ensure consistency in the appearance of the site.
What type of CMS is right for your business?
There are effectively two types of content management systems for your business to consider.
- Open source platforms
Open source CMSs, such as WordPress, Joomla, and Drupal, are the most popular types of CMS, as they are easy to use and can be customized based on your business’s requirements. These platforms are updated and improved regularly by coders and are free to download and use.
- Proprietary platforms
Proprietary CMS platforms are developed and updated by one company. These CMSs are tailored to meet the individual needs of a business. However, proprietary CMSs comes with a licensing fee and are therefore a costlier type of CMS for a business to run.